
Maybe it also has to do with the fact that they have the resources to get their riders the exposure they need, to further advance their careers? How many events and projects do you think Specialized sponsors, compared to NS? And of those, whose logos are displayed the largest at these events? Now, follow the bouncing ball here, maybe this corresponds to their influence in the biking world, in all aspects. And as far as exposure goes, being on a team as big as Specialized will open so many doors to magazines and other advertising media
Jan 25, 2010 at 8:02